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Building Communities, Not Audiences: The Future of the Arts in the United States

Susan Stinson

Abstract


Every arts organization seems to have someone in charge of marketing, whose role it is to build audiences, irreverently known as getting “butts-in-the seats.”  The title of this book immediately points the reader toward a different and exciting vision, one which the author develops in such a compelling voice that I finally had to stop reading it at bedtime!

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Partnerships is sponsored by North Carolina Campus Compact, and hosted by the University of North Carolina at Greensboro. ISSN: 1944-1061
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