Expanding Professional Development Opportunities for Consultants: How to Incorporate Social Media into a Communication Center

Abstract

The NSU Write from the Start Writing and Communication Center (WCC) has recognized the importance of developing a social media presence to highlight the achievements and services of the Center while providing professional development opportunities to staff members. This article is aimed at educating communication center directors and staff on how they can develop a social media presence for their centers. The article is divided into sections to showcase the essential steps of creating and maintaining a social media team, consistent branding, and content for various social media platforms. Additionally, it provides first-hand experience and tips from the NSU WCC’s social media team about how to make the process manageable and efficient.