On Brand: Communication Center Tutors as Social Media Content Creators

Abstract

Because social media is a significant factor in how students and faculty in higher education engage with the world, it is important for communication centers to consider this medium as a method to meet those audiences where they are. While there are challenges to creating a social media presence, this article argues that engaging your tutors in both developing your communication center’s branding strategy and as content creators will help you address those challenges. Building your communication center’s social media presence offers you not just an avenue to communicate the core values of your center to your institution, it is also an opportunity to develop your tutoring staff’s intellectual engagement and enhance their professionalization.