Social Media, Aggregators, Analytics, and the Writing Center

Abstract

In an attempt to increase writing center attendance and overall retention, a social media strategywas put into place in the Spring 2019 semester at Edward Waters College, an HBCU inJacksonville, FL, and continued through the summer. In this case study, the choice of socialmedia platforms is considered, including what platforms the Writing Center’s target audienceuses. The use of aggregators for scheduling is also assessed, with an eye to efficacy and economyof time and funding. Finally, the use of social media analytics is discussed to determine the beststrategy for analyzing interactions with followers and other users.