Using the Psychology of Color Schemes to Create an Appreciative Advising Environment

Abstract

One of the hallmarks of the Disarm phase of Appreciative Advising is creating a safe, warm, and welcoming environment. Color has a dramatic impact on our moods and emotions. Yet, many higher education classrooms and offices are painted white or yellow. This has a negative impact, as white has been shown to evoke feelings of boredom while yellow causes feelings of anxiety. The purpose of this paper is to examine the psychology of color schemes, the emotions that colors elicit, and how advisers can use this information to enhance their interactions with students. The impact of color choice on logos and publications are also discussed.